This Akshaya Trithiya, bring home prosperity with eternal platinum.

AKSHAYA TRITHIYA 2017
Offer white coloured Prasadam to God.

According to one of India's most prominent astrologers, Pandit Kaliyur Narayanan, Akshaya Trithiya is best celebrated in white. From the Prasadam to the white flower jasmine, white is indeed the auspicious colour that brings prosperity. And if celebrated with eternal white, you are blessed with good fortune for an eternity.

This year, Akshaya Trithiya is on the 28th of April 2017. Coinciding with the Sukla Paksha pooja makes the colour white especially auspicious for the occasion, says Pandit Kaliyur Narayanan. From wearing fresh white clothes to offering payasam and jasmine flowers to the Gods, the ceremony at home should be completed in white.

Buy pendants of Goddess Lakshmi, Lord Ganesha and Lord Balaji in eternally white platinum.

It is also believed that buying and gifting the precious white metal, platinum, on this day brings good luck, that lasts for an eternity. And with good reason. Platinum with its natural white colour symbolises purity, wealth, power and strength. But more importantly, platinum is an eternal metal. It doesn't fade or tarnish with time. It never loses its beautiful white luminescence like other white metals do. That is the reason why it is indeed the blessed metal for Akshaya Trithiya, says Pandit Kaliyur Narayanan.

Use white coloured utensils for puja.

He believes that gifting platinum jewellery to loved ones is ideal on this day, as it gives them access to the positive energies of Mercury and Venus, thus bestowing them with prosperity, power and blessings of God. What’s more, by setting certain gemstones in platinum, you not only enhance the power of these stones but also increase their durability. A diamond set in platinum is said to refine the character of the wearer and make them sensitive to others’ emotions. An emerald set in platinum leads to opportunities of improving one’s material prosperity.

So if you are looking to be blessed with eternal prosperity, celebrate this Akshaya Trithiya with naturally white and eternal platinum. It is indeed beauty that not only lasts for a lifetime but brings you happiness and good fortune as well.

Akshaya Trithiya falls on the third day of the bright half of vaishakh - sukla paksha - and is celebrated in white.

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